Zerran REFORM® is NOT your Brazilian Grandmother’s Keratin Treatment
Los Angeles, CA (July 14, 2010) –One might say Zerran International is the proverbial David to Goliath when it comes to getting the word out about our patented, natural vegan alternative for permanent hair straightening — the Zerran REFORM® Natural Hair Straightening System.
If a little humor can stop people in their tracks to get the message out that Brazilian-style keratin treatments are not the only game in town, Zerran Marketing Director, Cindy Van Steelandt believes she has a fighting chance. Thus, Zerran International is unveiling a new poster campaign fondly named “Cranky Grandma” at CosmoProf Las Vegas (July 18-20, 2010, at Mandalay Bay Resort).
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