As demand for formaldehyde-free and keratin-free hair smoothing alternatives skyrockets, interest in RealLisseβ„’ is steadily mounting from consumers and stylists around the globe. Zerran International debuts RealLisse concurrently at Salon International 2011 held at London ExCeL exhibition center (October 15 – 17), and at Beauty & Fitness Egypt 2011 being hosted in El Saraya Hall at the InterContinental Cairo Citystars (October 14 – 16).

Salon International release

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