In the wake of recent headlines concerning the dangers of keratin and formaldehyde-based hair smoothing treatments, stylists are seeing Zerran Hair Care with new eyes. At ABS 2012, the prime focus is RealLisse, a healthy and safe alternative to keratin and formaldehyde smoothing treatments. Zerran also announces its pact with a new Midwest U.S. distributor, Natural Organic Pro Beauty/Absolute Salon Services of Minneapolis, MN.

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